At one point, a Facebook employee stood to demonstrate a search for “friends of my friends who are single and living in San Francisco.” And that’s when Facebook entered the online dating game, doing away with what was, until now, a fragile divide between quotidian online activity and the act of browsing for potential mates.On the day of the announcement, the stock price of Inter Active Corp—the parent site of online dating behemoths —dropped by more than two per cent. Over the past two decades, the Internet has become a fixture of the modern-day romance plot.Last week, Facebook unveiled “Graph Search,” a new search engine that will allow users to comb through data from their existing online networks.At a press launch, Facebook reps showed off the new product, explaining that it could be used to search for restaurants, or for job recruiting.You’re given suggested matches based on your profile, but you can also easily search users.An added bonus is the astrological match feature, which determines your compatibility based on your sun sign (if that’s important to you).You have a choice of “looking for” activities partners, friends, casual dating, long-term dating marriage or pen-pal.Like most dating sites these days Plenty of Fish is a mix between a social networking site and a dating site.
Plenty of Fish is available to those who live in the United States, Canada, UK, Australia, France, Germany, Ireland, New Zealand and Spain.
An estimated 30 to 40 million North Americans now use online dating sites.
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